The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.
Ciaran Crean, Co Founder & CEO Of MicksGarage.com: Measuring SuccessMicksGarage.com
Ciaran Crean, CEO and co-Founder of www.Micksgarage.com explains how they measure success and make sense of data, what the KPI's are and what an eCommerce P&L Looks like
Ciaran Crean, Co Founder & CEO Of MicksGarage.com: Measuring SuccessMicksGarage.com
Ciaran Crean, CEO and co-Founder of www.Micksgarage.com explains how they measure success and make sense of data, what the KPI's are and what an eCommerce P&L Looks like
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Details about Merchandise management and product decisions related with. It is a part of Retail Marketing. Interested people can gather knowledge from this PPT
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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3. RECEIPT OF GOODS
• The receiving process is concerned with record keeping,
inspection, marking & storage of goods
• Basic principles
– To ensure that the goods conform to buyers order.
– To ensure that the goods conform with the charge made for them
– To expedite the speedy transmission of goods to the Point of Sale.
4. RECEIPT OF GOODS
• Procedures
– Admittance only of properly authorized consignments
– Preliminary inspection of containers and outers for apparent signs of damages
or pilferage
– Collating of consignment documents and invoices with copy orders for correct
payments
– Prompt handling of claims for loss or damage in transit
– Return of goods:
• Non compilations with samples, return specifications, general standards, price, style ,
color or characteristic.
• Wrong Quantity or incomplete goods
• Late Delivery when definite delivery date been specified and agreed by supplier
5. RECEIPT OF GOODS
• Marking: The objective of marking is to record merchandise
information on the article itself or on its container. The
information may be used by:-
– Staff
– Customers
Advantages
– Aid to the sales person in serving the customer
– Encourage customers to serve themselves reducing sales efforts
– Helps in taking physical inventory
7. RECEIPT OF GOODS
• PACKAGING
• Checking the packaging of material with package commodity
rules
– Name of the Manufacturing
– Manufactured date
– Expiry Date
– Date of packaging
– Contents
– Veg/ Non Veg
– Food value
8. PLACEMENT OF GOODS
• Rack stacking
• Front-end merchandising
• Visual Merchandising • Dump display
• Price display
• Discount display
• Brand display
• USP display
• Vertical display
• Eye level display
• Group display
• Left to right display
• Top to bottom display
• According to shopping list
• According to use of signage
• Food/strong smelling
10. Visual Merchandising
• Visual: To make competencies visual for customers
• Merchandising: All Measures which support sales
Visual Merchandising is to send visual and emotional loaded
messages to customers which support pleasure of shopping activity.
• It Educates the customers, creates desire and finally augments the
selling process.
17. PROMOTION
• Definition
– It is constant effort to increase or promote the level of sales.
• Reasons
– Increase sales
– Increase market share
– Pull down your competitor
– Event based
70% of the goods sell in discounts, only 30% sell in fixed price
18. PROMOTION STRATEGIES
• Event based promotion
• USP (purchase worth Rs 1000, get 1 litre oil free)
• Discounts
• Cross Promotion
• (eg buy one get one free),
• (Buy 1 get 1 cinema ticket free
19. TOOLS OF SALES PROMOTION
• Hand bills (eg: Pamphlets)
• Placards
• Discounts
• Mass displays (eg: dump display)
• Multiple product promotions eg: 2 or more products sold together
• Multi packs (eg: 5 packets of Maggie sold at a price of 4)
20. TOOLS OF SALES PROMOTION
• Price Promotions eg: half yearly SALE
• Store loyalty cards/trading stamps
• Free gifts
• Buy one get one free
• Coupons
21. TECHNIQUES OF PRICING
Markup
Mark down
Market Price
Active Price
Odd Price / Psychlogical Price eg: Bata
22. TECHNIQUES OF PRICING
Leadership Price (Penetration Price)
Loss Leader Price
Lot Price eg: Dollar store
Discount Price
Bargain Price
Discriminatory Price (eg: wholesaler / Retailer)
Strategic Price eg: Dmart